In my view the branding is the best dress to wear at an important event, it should fit perfectly to your essence and aspect. That’s why I like to define myself a “tailor of identities”. I just need the measures (the values you want to communicate, the feelings to transmit, the target and the market of reference) to build a tailored product that won’t disappoint the expectations.
My studies in social psychology introduced me to the main mechanisms of marketing: the knowledge about social behaviors and attitudes is an element of primary importance in the field of design, although some underestimate this. Creativity and devotion for beauty do the rest.
Contact me for a quote, I’ll be glad to reply asap.


  • January 2, 2016
    Generic and overused logos (avoid them!)
    In the world of creative communities a customer launches his project (for logos, corporate identities, banners, websites, etc.) and designers respond with their...